After being hit with a $100,000 NBA fine for using an anti-gay slur, Los Angeles Lakers shooting guard Kobe Bryant says “words can be hurtful” in a new video.

Bryant last week yelled “fucking faggot”at referee Bennie Adams after he called a technical foul against Bryant during Tuesday night's game against the San Antonio Spurs.

NBA Commissioner David Stern fined the five-time NBA champion $100,000 for the insult.

Bryant apologized for his outburst, but added that he would appeal the fine, prompting former NBA player John Amaechi, who is gay, to criticize the move in an op-ed published in the New York Times.

In a new video released on Wednesday, Bryant says: “There are all kinds of different people in the world. That's what makes the world special.”

His teammates add, “So whether someone is different than you in race, ethnicity, political beliefs, religion or sexual orientation words can be hurtful,” with Bryant delivering the gay line.

“Replace them with understanding, compassion and acceptance. Let's make this a better world for all of us,” he adds.