A promised push led by Governor Andrew Cuomo to legalize gay marriage in New York begins Wednesday, the New York Times reported.

Supporters will attempt to overcome their 2009 loss in the Senate with a new campaign this week.

According to the Times, Cuomo's office will play a prominent role in this year's effort, which will band together prominent gay rights groups Human Rights Campaign (HRC), Empire State Pride Agenda, Freedom to Marry and Marriage Equality New York (MENY) to form a single group called New Yorkers United for Marriage.

The coalition is expected to raise more than $1 million for a television and radio ad blitz, hire Cuomo media strategist Jennifer Cunningham and her firm, SKD Knickerbocker, to oversee the push, and target more than a dozen senators, Democrats and Republicans.

To win passage of the legislation – and make New York the sixth state to offer gay marriage – the coalition will need to convince six senators to reverse course.

Supporters are taking their cues from their stinging defeat, which they say was the result of an undisciplined effort.

“Last time, there were lots of players, lots of organizations, lots of good will, but not the truly united effort that has come together to work hand in glove with the governor and legislative leaders,” said Evan Wolfson, president of Freedom to Marry.

“If this gets done, it's though coordination,” Steven M. Cohen, a senior aide to the governor, reportedly told advocates.

Supporters say they're counting on Cuomo's immense popularity and new polls that show a large majority (58%) of New Yorker support the institution to help get the legislation to the finish line.