Actor Chris Meloni has joined the Human Rights Campaign's (HRC) New Yorkers for Marriage Equality campaign.

“I believe in love and family and fairness,” Meloni says in a 30-second ad. “That's why I'm a New Yorker for marriage equality.”

“Already five states and the District of Columbia have marriage equality. It's time for New York to lead again. Join me in supporting New Yorkers for marriage equality.” (The video is embedded in the right panel of this page.)

The 50-year-old Meloni, who played bisexual on the HBO prison drama Oz and is best known for his role on the NBC police drama Law & Order: Special Victims Unit, is among the growing number of celebrities and prominent politicians to record a video for the campaign that hopes to build momentum on the issue now ahead of a second attempt to legalize the institution in the state later this Spring.

According to a new poll released on Monday, a majority (58%) of New York voters favor giving gay and lesbian couples the right to marry.