Brad Goreski has landed his own reality show after three seasons playing the over-eager assistant to celebrity stylist Rachel Zoe on cabler Bravo's reality series The Rachel Zoe Project.

It's a Brad, Brad World will premiere during the 2011-12 season.

It's a Brad, Brad World follows Goreski as he embarks on his new business venture and tries to maintain his personal life,” Bravo said in a statement announcing its latest reality show. “The docu-series gives an all-access pass to an exciting year of career firsts including – Paris fashion week, the Cannes film festival, the men's runway shows and the summer couture shows – and each new experience is sure to be sink or swim. As usual, all eyes are on Mr. Brad Goreski … but this time, he's got everything at stake.”

In an interview last year with's Greg Hernandez, Goreski said his family has always accepted his sexuality.

“I have an amazing family too that never made it an issue that I was gay or played with Barbies,” Goreski said. “I'm very, very lucky.”

“I think with each generation, the communities get more integrated, the LGBT community and the straight community,” he added. “I think that's really powerful.”