The cast of Broadway's Priscilla, Queen of the Desert is reaching out to troubled gay teens in the It Gets Better Project's first public service announcement.

The New York Times reports that the ad will begin airing on Tuesday on the CBS affiliate in the New York region.

“When bullying happens, it's because of ignorance and fear,” actor Nick Adams, who plays Adam/Felicia in the play, says in the 30-second spot.

“Be proud of who you are,” Will Swenson (Tick/Mitzi) says.

Tony Sheldon, who plays Bernadette, adds, “All the greats were ahead of their time,” as the camera slowly pans around him. (The video is embedded in the right panel of this page.)

Preview performances for the movie-turned-tuner began on Monday at Broadway's Palace Theater.

Priscilla, which arrives in New York by way of Sydney, London and Toronto, follows three drag queens on a road trip through the Australian Outback.

The It Gets Better Project is the brainchild of sex advice columnist and activist Dan Savage, who launched the project by uploading a video on YouTube. The project urges gay teens considering suicide to get help.

“We've been honored and humbled by the theater community's commitment to standing up for tolerance and lending their voices to this vital cause,” Savage said in a statement. “The show Priscilla could not be a better fit, thematically, with the message of the It Gets Better Project.”

In an earlier It Get Better video, the entire cast of Priscilla encouraged troubled gay teens to hang in there, because life gets better.