Pop star Lady Gaga has kicked off her MAC Cosmetics lipstick line to benefit HIV/AIDS causes.

Lady Gaga performed her new single Born This Way off her upcoming studio album at Sunday's Grammy Awards. Born This Way has already been hailed as the gay anthem for the next generation.

In a Thursday appearance on ABC's morning talk show Good Morning America, Lady Gaga introduced her new line of lipstick and insisted she's an HIV/AIDS and gay rights activist as well as a performer.

Proceeds from the new MAC VIVA GLAM lineup of Lady Gaga-inspired lipstick shades go toward the MAC AIDS Fund.

“My first experience with my mother that I remember mostly was when she would put her lipstick on in the morning and she would talk to me about life,” Lady Gaga said. “So, I encourage women all over the world – and men, if you fancy lipstick, who knows – to speak with your friends, your parents, your sisters, your brothers, your uncles, your aunts, all the loved ones in your life about safe sex, about protection. Because it [AIDS] is a 100 percent disease that we can protect and that we can prevent, but it is zero percent curable.”

When asked if she sees herself as an activist, Lady Gaga answered that she does.

“I'm most certainly an activist for equality and an activist for youth protection and social justice,” she said. (Watch the full interview on YouTube.)