Pop star Lady Gaga has kicked off her
MAC Cosmetics lipstick line to benefit HIV/AIDS causes.
Lady Gaga performed her new single Born
This Way off her upcoming studio album at Sunday's Grammy Awards.
This Way has already been hailed as the gay anthem for the next
In a Thursday appearance on ABC's
morning talk show Good Morning America, Lady Gaga introduced
her new line of lipstick and insisted she's an HIV/AIDS and gay
rights activist as well as a performer.
Proceeds from the new MAC VIVA GLAM
lineup of Lady Gaga-inspired lipstick shades go toward the MAC AIDS
“My first experience with my mother
that I remember mostly was when she would put her lipstick on in the
morning and she would talk to me about life,” Lady Gaga said. “So,
I encourage women all over the world – and men, if you fancy
lipstick, who knows – to speak with your friends, your parents,
your sisters, your brothers, your uncles, your aunts, all the loved
ones in your life about safe sex, about protection. Because it
[AIDS] is a 100 percent disease that we can protect and that we can
prevent, but it is zero percent curable.”
When asked if she sees herself as an
activist, Lady Gaga answered that she does.
“I'm most certainly an activist for
equality and an activist for youth protection and social justice,”
she said. (Watch
the full interview on YouTube.)