Los Angeles-based group The Pop Luck Club has launched a marketing campaign that encourages support for gay dads.

The group's Raise a Child campaign includes ads on transit shelters throughout the Los Angeles area, a 30-second radio PSA, and Internet-based ads.

In one print ad, a small child stands on the shoulders of two men.

“The Pop Luck Club is the largest known gay fathers organization in the world, with hundreds of member families and strong continued growth,” the group's website says. “As an all-volunteer, non-profit organization, the mission of The Pop Luck Club is to advance the well being of gay prospective parents, gay parents and their children. We do this through mutual support, community collaboration, and public understanding.”

The Raise a Child campaign is designed to increase traffic to the group's website and grow its membership base, the group announced in its winter newsletter.

“With this campaign, we are putting a real face on gay parenting,” Richard Valenza, the group's co-president, said in a statement announcing the January-February campaign.