Los Angeles-based designers Alex & Chloe's new Proud Collection offers a fashionable way to celebrate Monday's National Coming Out Day, which urges gay, lesbian, bisexual and transgender people to come out to someone they love.

The collection, designed exclusively for the Human Rights Campaign (HRC), the nation's largest gay rights advocate, is available online at the HRC shop (www.shop.hrc.org) and HRC retail outlets in Provincetown, San Francisco, and Washington D.C.

“We are extremely honored to work with the Human Rights Campaign and fully support their continuing effort to attain equal rights for all people. WE LOVE YOU HRC!” Alex & Chloe said.

The collection includes a custom dyed t-shirt which features eight screen printed activist buttons – “Gay is great” reads one button, while another raves “I heart HTC” – and retails for $35. A laser-cut black acrylic “equal sign” pendant hanging from an antique brass extender chain retails for $55.

Also available at HRC shops is a Kenneth Cole-designed t-shirt that urges repeal of the military's ban on open gay service. The limited edition t-shirt features Uncle Sam with the caption “I WANT YOU … YOU'RE SO REPEALING (DON'T ASK, DON'T TELL).”