The National Organization for Marriage (NOM) launched a new campaign on Monday to oust New Hampshire Governor John Lynch.

The $425,000 television and radio campaign, titled He's Changed, criticizes Lynch for raising taxes and signing a gay marriage bill into law last year. (The video is embedded in the right panel of this page.)

“John Lynch has broken promise after promise to New Hampshire voters,” Brian Brown, president of NOM, said in a statement. “On the critical issues of the day, John Lynch has deceived voters. He must be held accountable for his actions, and this ad campaign will ensure that he is. When Lynch broke his promise to voters and signed the gay marriage bill into law, NOM vowed that we would hold him accountable. This is the fulfillment of our commitment. Unlike Lynch, we keep our word.”

The ad features video footage of Lynch saying, “I do not support gay marriage.”

“Lynch signed gay marriage into law,” a male announcer says. “And now he's raising thousands from out of state gay marriage activists.”

The ad ends with the tag line: “John Lynch has changed. But not for the better.”

NOM, which earlier worked to repeal gay marriage laws in Maine and California, spent $200,000 on a similarly themed ad buy in April. The Lynch Lied campaign, which combined television ads with a website, claimed that the governor lied about not increasing taxes, cutting spending, balancing New Hampshire's budget and his position on gay marriage.

“Wonder why John Lynch's approval ratings are way down?” a male announcer asks in the ad.

“Lynch lied to us.”

Lynch's Republican rival, John Stephen, opposes gay marriage.