Fashion icon Kenneth Cole and actress Julianne Moore are among the celebrities appearing in new ads in support of gay marriage in New York.

The ads, backed by the Human Rights Campaign (HRC), the nation's largest gay advocate, feature prominent celebrities and politicians urging New Yorkers to join the campaign for gay marriage.

“I'm Julianne Moore, and I'm a New Yorker,” says Moore in the first ad released this week. “We all deserve the right to marry the person we love.”

“I've always believed in the power of matching pairs,” says Cole in a second video.

“We are so close to equal marriage rights in New York,” Moore adds. “But we need your help.”

“Join us,” Cole says.

Other celebrities included in the campaign are actress Kyra Sedgwick, New York City Mayor Michael R. Bloomberg and the Rev. Al Sharpton.

An effort last year to legalize the institution failed in the New York Senate after passage in the Assembly.

This year, gay marriage proponents have taken on the task of ousting senators who voted against the measure. The gay rights group Fight Back New York is targeting William Stachowski of Buffalo, Shirley L. Huntley of Queens and Ruben Diaz Sr. of the Bronx, all of whom face opponents in the primary on Tuesday.

HRC's Brian V. Ellner, who is in charge of the group's push for gay marriage in New York, told the New York Times that the group wants to build momentum on the issue now, well ahead of a hoped-for vote next year.

“We want to build excitement and momentum in advance of that,” Ellner said.