Bruce LaBruce's gay zombie flick L.A. Zombie will launch a new gay distribution company in Italy, Variety reported.

The all-gay film distribution company Queer Frame is a first for Italy where gay and lesbian-themed films have struggled to find outlets.

Turin-based parent company Atlantide has acquired rights to distribute the works of mainstream directors such as Gus Van Sant (Milk), who is openly gay, Michel Gondry (Be Kind Rewind) and Mika Kaurismaki (The House of Branching Love), but will launch Queer Frame with Director LaBruce's sexually explicit flick.

L.A. Zombie stars French gay porn star Francois Sagat as a schizophrenic gay zombie who believes he can bring the dead back to life by having sex with them.

Cosimo Santoro, head of distribution for Atlantide, told Variety that the distribution of gay-themed films was long overdue in Italy.

“It's been a scarcely represented market segment here, because distributors have been unwilling to [take a] risk on these titles,” he said.

LaBruce's 1996 Hustler White attracted national headlines for featuring Madonna's then-boyfriend Tony Ward as a male prostitute working the streets of Los Angeles.