The organizing committee of the 2012 Olympic Games announced the availability of a gay pride pin on Friday.

The item's description says: “This pin badge features the rainbow flag and the London 2012 Olympic logo and is launched in support of the Lesbian, Gay, Bisexual and Transgender (LGBT) community.”

Gareth Thomas, the Welsh rugby player who came out gay last December, urged people to “wear their pin badge with pride” to help the committee “achieve greater inclusion in sport.”

The organizing committee's chief executive, Paul Deighton, said he wanted to use “the power of the Games to inspire change,” in announcing the gay pin badge.

The gay pin badge is the first in a series designed to help foster a greater understanding of diversity. Others in the series, expected to be released over the next year, will celebrate belief, age, disability, gender and ethnicity.

Deighton added that the pin badges are one way the committee is showing its “support for a sporting environment built upon equality and inclusion.”

The gay pin badge will be available for sale tomorrow at London's gay pride festival. You can also purchase the pin at London 2012's online shop for £5 (about $7.60).