On Monday, California group Love Honor Cherish launched its effort to repeal last year's voter-approved gay marriage ban. The campaign to repeal California's Proposition 8 started after Secretary of State Nicole Winger approved final language for the 2010 ballot.

“We're taking names,” said John Henning, executive director of Love Honor Cherish.

The group unveiled an Internet-based effort to collect the nearly 1 million names need to reach the ballot. “SignForEquality.com will make history by using custom social networking tools, as well as YouTube, Facebook and Twitter, to support an all-volunteer signature drive to repeal Prop. 8,” Henning said in a statement.

Proposition 8 reversed a California Supreme Court ruling that granted gay men and lesbians the right to marry. About 18,000 gay couples married before Election Day.

Gay activists originally attempted to nullify Proposition 8, arguing in the state's highest court that the amendment was unlawful because it fundamentally altered the state constitution. Justices disagreed and told activists they would need to put the question before voters.

But when to return to the ballot box has become a contentious issue. Equality California, the state's largest gay rights advocate, supports waiting until 2012 before launching a new campaign.

“After reviewing all the information, research and feedback from our coalition partners and the community-at-large and in view of our aggressive determination and dedication to win marriage back as soon as possible, we support committing our energy, resources and leadership to helping the community win a ballot initiative to restore marriage at the November 2012 election,” Geoff Kors, executive director of Equality California, said in August.

Grassroots organizations like Love Honor Cherish say they want to build on the momentum of last year's campaign, while larger, established groups like Equality California worry about raising sufficient money for the campaign during the current economic climate. Almost $80 million was spent on last year's debate.

In many ways California's gay marriage divide parallels similar conflicts on a national level. For instance, grassroots activists have threatened to cut off gay dollars from the Democratic Party over its lukewarm support of gay rights, while traditional suit-and-tie activists have praised President Obama's commitment. Established groups plead for patience even as grassroots groups demand action.

Los Angeles-based Love Honor Cherish has 150 days to collect the nearly 1 million signatures needed to qualify for the ballot, or until April 12, 2010.