If it's not broke, don't fix it. We guess that's the thinking behind the new anti-gay marriage ad being aired in Maine.

The new ad takes a page right out of the Proposition 8 scarebook: Gay marriage is about teaching children about being gay.

The strategy worked in California, where voters approved a similar measure that banned gay marriage last November.

In this reworked version, Charla Bansley, a teacher from Ellsworth, says Question 1 has “everything to do with schools.”

Robb and Robin Wirthlin, a Massachusetts couple who also appeared in a California ad against gay marriage, say: “After Massachusetts legalized gay marriage, our son came home and told us that the school taught him that boys can marry other boys.”

In a tight close up, Mrs. Wirthlin adds, “He's in the second grade.”

“It's already happened in Massachusetts,” Bansley says, then adds, “Vote yes on Question 1 to prevent homosexual marriage from being taught in Maine schools.”

Not revealed in the 30-second spot is the fact that Bansley is no ordinary school teacher. She also runs Concerned Women for America Maine, a state affiliate of Concerned Women for America (CWA), a group opposed to gay rights. CWA is the leading defender of “don't ask, don't tell,” the law that forbids gay and lesbian military service members from serving openly.

It's the second effort by the National Organization for Marriage (NOM) in the state. Over the weekend, its president, Maggie Gallagher, criticized ads aired by proponents of gay marriage as too “soft,” “nice” and “pleasant.”

“If I was them, I wouldn't be spending money there,” Gallagher told The Washington Independent.

NOM and its partner – the Catholic Diocese of Portland – formed Stand for Marriage Maine to put the gay marriage issue up for a vote in the state.

The group's best known ad is the widely parodied gay marriage ad that was released in the spring titled Gathering Storm.