Gay media is busted, and putting it back together amid a cratered economy appears to be a daunting task.

Just last week, gay lifestyle magazine Genre quietly shuttered.

Much of the blame for a declining gay media could be laid at the feet of the Genre's of the world: High-gloss beacons of manic gay overindulgence buoyantly selling a glittery metrosexualized lifestyle that only existed in the high-homo art capitals of the world; all the while turning hard-edged news publishers green with envy.

And that's the rub. We all bought into the fallacy that everyone was interested in that high-glam lifestyle, derailing many of our most prominent archivers of the gay rights movement.

It was a premature leap to a halcyon post-Stonewall era where pigtails on boys is more art than controversy.

Consolidation of the industry began early in the decade when many regional gay weeklies dedicated to the art of journalism succumbed to the TMZing of their brands. (Ironically, is now courting Washington politicians.)

About that time, Window Media began aggressively collecting regional gay papers, shaking them upside down to loosen any spare coins from their pockets and closing those that came up empty. The New Orleans Blade was bought and closed within a year.

Other papers survived but were expected to offer an enhanced lifestyle section, often at the expense of real news. Many journalists and editors bolted, unhappy with that Hobson's choice.

“The consolidation meant that very few people get to set the spin on national stories,” activist Bill Dobs told the Washington City Paper. “There is a homogenization taking place in gay news. We need to see more voices.”

“The Blade was a community-based newspaper, and Window Media moved it away from that community base,” said Clint Steib, a former photo editor at the Washington Blade.

Meanwhile, magazines serving the GLBT community were also on loose footing. The Advocate, America's only gay and lesbian news magazine, began facing financial problems as early as 2006.

“Regent [parent company of The Advocate] and Window have pursued similar strategies in the last decade, focusing on advertiser-friendly 'lifestyle' topics like fashion and arts and entertainment to lure in subscribers,” wrote veteran gay journalist Japhy Grant in an analysis piece that asked “Is this the end of gay media?” at last week.

“It hasn't been successful,” Grant added.

Regent, a part of Here Media, recently acquired control of The Advocate, while its former owner, PlanetOut, faces NASDAQ delisting.

Fears that The Advocate, America's most widely recognized national gay and lesbian publication, is being downsized into little more than a glossy propaganda machine for Here Media's other properties, which include gay cable channel here! television and a gay-themed film distribution company, continue to haunt the gay media community and those watching it. recently quoted Regent CEO Paul Colichman on publishing: “We did the magazine [Here! Magazine] purely as a publicity piece for the network. We're not in the magazine business. It's a really saturated and very difficult market. I really have zero desire to be in the magazine business in any serious way. We simply use it as a marketing piece as we would a flier or a handout.”

Colichman now helms that icon of gay news The Advocate.

Window Media, which owns many gay regionals including Southern Voice, Houston Voice, South Florida Blade, David Atlanta, The 411 Magazine, Washington Blade and the now shuttered Genre, was quietly placed into federal receivership last August. Those assets will most likely be auctioned off amid a severe economic crisis.

The gay movement continues, it will be televised, but increasingly the question is: Will the revolution be published?