Germany launched its first gay television channel on November 1st.

TIMM is produced by German production company Deutsche Fernsehweke and will be offered via satellite and cable, reports the Agence France-Press news agency.

With the theme “We love men,” the cable channel is aimed directly at gay men, but said it also hopes to attract a gay-friendly audience including lesbians and “metrosexuals.”

The United States enjoys several gay and lesbian themed cable channels including Logo, here!, Olivia and gay-friendly Bravo, many of which will supply programming for the gay-themed channel. Gay faves like Bravo's Kathy Griffin: My Life On The D List and Queer Eye For The Straight Guy, will join Logo's animated series Rick And Steve: The Happiest Gay Couple In All The World and the African-American gay drama series-turned-movie Noah's Arc on TIMM.

Showtime's groundbreaking drama about lesbians living in Los Angeles, L Word, and America's original gay-themed drama (via the UK) about the life-long friendship of two gay men in gritty Pittsburgh, Queer As Folk, will also be broadcast.

“TIMM enriches the existing television landscape with programming from and by the target group – simply for everyone who loves men,” the channel said.

“The highly positive feedback from the target group in the last 12 months has shown us how high the demand is for tailored information, entertainment and service.”

Officials at TIMM promise to tackle Germany's leading gay rights issues such as the discrimination faced by Muslim gays and Germany's dark era of gay persecution under Adolf Hitler's Nazi Party.

An estimated 3.6 million gay men live in Germany, a progressive country where gay and lesbian unions have been recognized by the government under life partnerships since 2001.

TIMM launched with a modest six hours of programming per day.