Target CEO Brain Cornell told Fortune
on Wednesday that a boycott over its transgender bathroom policy was
not hurting sales.
Target reiterated its policy in
response to a North Carolina law approved by state Republican leaders
that limits the bathroom choices of transgender people in government
buildings, including schools.
The Christian conservative group
American Family Association (AFA), which claims that such policies
can be abused by sexual predators, said that more than 1 million
people have signed a pledge to boycott the retail giant over the
The retail giant blamed cold weather
and skittish consumers for disappointing first-quarter sales and
insisting that the purported boycott had not affected its business.
“You've heard us talk over the years
about our commitment to diversity and inclusion,” Cornell
on Wednesday morning.
“To date we have not seen a material
or measurable impact on our business. Just a handful of stores
across the country have seen some activity and have been impacted,”