H&M last week announced that
Caitlyn Jenner will be the face of its new sports campaign.
“We have picked Caitlyn Jenner, one
of the world's most celebrated athletes, as part of this H&M
Sports campaign because we want to illustrate that everything is
possible – in sports and in life,” a spokesman for the Stockholm,
Sweden-based clothing giant said.
Jenner, 66, captioned a
behind-the-scenes photo: “So proud to be part of their inspiring
Reaction on Twitter was mostly
positive, with some calling the upcoming campaign “groundbreaking.”
Jenner has also partnered with MAC
Cosmetics to offer a lipstick with proceeds to benefit the MAC AIDS
Fund Transgender Initiative, which supports organizations working to
improve the lives of transgender people.
Jenner partners with MAC Cosmetics to benefit transgender community.)