Caitlyn Jenner and MAC Cosmetics have
teamed up to raise funds for the MAC AIDS Fund Transgender
Initiative.
The cosmetic giant will launch Finally
Free lipstick on April 7 for $17.
“[Jenner] has come to represent
courage, fearlessness, honesty and compassion – characteristics
long prized and celebrated by MAC,” MAC
Cosmetics said in a statement. “Her beautiful transformation
inspires all of us to live our best lives and to honor who we are.”
Proceeds from sales of Finally Free
will benefit the MAC AIDS Fund Transgender Initiative, which
disburses grants to organizations working to improve the lives of
transgender people.
Jenner said of the partnership: “I've
learned that I am the exception to the rule; I certainly am not the
rule. … I realize that I'm in a position where I can help people
who are really struggling by creating a platform and bringing
exposure to the issue.”