Caitlyn Jenner and MAC Cosmetics have teamed up to raise funds for the MAC AIDS Fund Transgender Initiative.

The cosmetic giant will launch Finally Free lipstick on April 7 for $17.

“[Jenner] has come to represent courage, fearlessness, honesty and compassion – characteristics long prized and celebrated by MAC,” MAC Cosmetics said in a statement. “Her beautiful transformation inspires all of us to live our best lives and to honor who we are.”

Proceeds from sales of Finally Free will benefit the MAC AIDS Fund Transgender Initiative, which disburses grants to organizations working to improve the lives of transgender people.

Jenner said of the partnership: “I've learned that I am the exception to the rule; I certainly am not the rule. … I realize that I'm in a position where I can help people who are really struggling by creating a platform and bringing exposure to the issue.”