Doritos on Thursday unveiled “Doritos Rainbows,” corn chips in colors inspired by the LGBT Pride flag.

People who donate at least $10 to the It Gets Better Project through a special website will receive bags of the limited-edition chips via mail.

The It Gets Better Project, a non-profit group which reaches out to troubled LGBT teens, was co-founded in 2010 by author-activist Dan Savage.

Texas-based Frito-Lay, a division of PepsiCo, said in a statement that the It Gets Better Project will receive all of the donations.

“Doritos Rainbows chips are a first-of-its-kind product supporting the LGBT community,” said Ram Krishnan, Frito-Lay's chief marketing officer. “Doritos the brand has stood 'for the bold,' and we believe there is nothing bolder than being yourself.”

Doritos is a corporate sponsor of Sunday's Dallas Pride event, whose attendees will be the first to try “Doritos Rainbows.”