In VH1's newest reality series I Want To Work For Diddy thirteen contestants vie for the opportunity to be media mogul Sean 'Diddy' Comb's personal assistant, including a transsexual woman and an openly gay man.

The new reality series takes its cues from NBC's highly successful show The Apprentice where billionaire real estate developer Donald Trump searches for fresh talent to help him manage his companies. The twist in Work is the fact that Diddy is offering a hip-hop empire, not Park Avenue penthouses.

The entertainer/actor built a business empire almost entirely from his hip-hop street cred. Business interests include Bad Boy Records, Sean John and Sean by Sean Combs clothing lines, a movie production company, and two restaurants.

The show includes a diverse cast, including an openly gay man and a transgender woman.

Laverne Cox is an actress living in New York City who doesn't shy away from her sexuality, “I am so excited for the historic potential of someone like Mr. Combs saying to someone like me – a transgender woman – I'd like for you to come work for me,” she says in her interview.

Openly gay Rob Smith describes himself as a freelance writer, blogger, and media industry professional. An Iraq War veteran, Rob believes his Army discipline will help him land the job.

He writes about his sexuality on the webstie, “Visibility matters, and for both myself and my transgender competitor Laverne Cox, I know that it was very important that we represented who we were openly from the very beginning.”

Rob also admits that he is competing to be a part of a “somewhat homophobic hip-hop world.”

I Want To Work For Diddy is broadcast on cable channel VH1.