A jury on Thursday found a New Jersey nonprofit that offers so-called gay conversion therapy guilty of violating the state's Consumer Fraud Act.

The Southern Poverty Law Center (SPLC) filed the first-of-its-kind lawsuit on behalf of three men and two parents who say Jews Offering New Alternatives for Healing (JONAH) fraudulently claimed to provide services that “convert” people from gay to straight.

The jury found JONAH founder Arthur Goldberg, a former attorney who was disbarred, and counselor Alan Downing guilty of fraud under the act.

Plaintiffs in the case were awarded $72,000 in the civil judgment. A request to revoke JONAH's license will be considered separately, the AP reported.

During a press conference to announce the lawsuit, Chaim Levin, one of the plaintiffs, said that he and his family had spend thousands of dollars on “this scam.”

According to the lawsuit, Downing and other counselors encouraged clients to blame their parents for their sexuality, instructing clients to beat effigies of their mothers.