Christian conservative Franklin Graham says he's boycotting Wells Fargo not because it's a gay friendly bank but because it advocates for gay rights.

Last week, Graham, the son of evangelist Billy Graham and head of the Billy Graham Evangelist Association, vowed in a Facebook post to shun certain businesses, calling on his followers to “fight the tide of moral decay that is being crammed down our throats by big business, the media and the gay and lesbian community.”

Graham said that he was particularly offended by a Wells Fargo ad that shows a lesbian couple adopting a deaf child and later revealed that he had moved his accounts to “a good bank.”

That bank, BB&T Bank, ranks high (80%) on the Human Rights Campaign's (HRC) Corporate Equality Index (CEI), a measure of a company's support for LGBT rights. BBT&T is also the sponsor of this year's Miami Beach Gay Pride Parade and the chief sponsor of the parade's Legacy Couples program, which celebrates same-sex couples in “committed relationships of 10 years or longer.”

The ironic twist led MSNBC's Rachel Maddow to declare: “Franklin Graham threw a Facebook hissy fit and moved his accounts because of a commercial that showed two women adopting a deaf little girl. But it turns out his new bank is so much gayer than his old bank. The universe has a way of making these things work out, big guy.”

Graham responded in an op-ed published in USA Today.

“[I]t may surprise some to learn that I think every business should be gay-friendly,” Graham wrote. “By that I mean businesses – like individuals – should be friendly to gay customers and citizens. We should be friendly to everyone, even if or when we disagree with them.”

“[I]n our view, Wells Fargo went beyond being gay-friendly to being a public advocate … for a lifestyle we, as a Christian organization, believe to be biblically wrong.”

Graham went on to deny that his actions were gay unfriendly: “[W]e can oppose a TV ad promoting a home with an adopted child and lesbian parents while still loving those represented in the ad.”