Indiana officials on Monday announced that they had hired a public relations firms to “enhance” the state's image.

The move comes after several companies threatened to boycott the state over passage of the state's version of a Religious Freedom Restoration Act (RFRA) which opponents argued was a response to a federal court's ruling striking down Indiana's ban on gay marriage and would allow businesses to turn away gay couples.

The backlash led Republican Governor Mike Pence to ask lawmakers for a “fix,” which included adding LGBT protections to the law.

“We are engaging with our partners in state tourism and the internationally-respected firm Porter Novelli to enhance our state's image and remind the country that Indiana remains a great place to live, work and visit,” Indiana Secretary of Commerce Victor Smith said in a statement.

“Now more than ever, we want to remind the world that Hoosiers welcome everyone and that Indiana is a great place for individuals, entrepreneurs and businesses to reach their full potential,” he added.