A television ad for jeweler Tiffany & Co. features a gay male couple proposing marriage.

The 60-second ad, titled Will You?, was created by Ogilvy New York, according to BusinessInsider.com.

Several men are heard in the ad proposing marriage over images of couples separating and reuniting.

“I need you to know, as perfect as this ring is, it won't be beautiful until it's sparkling on the hand you use to beat me at poker,” one of the men says.

“I guess what I'm trying to say is, will you?” another man is heard saying over images of happy couples, including two men. (The video is embedded on this page. Visit our video library for more videos.)

The men featured in the ad are not models but an unnamed, real-life couple who live in New York City. Tiffany used the couple in a print engagement campaign released last month.