Tiffany & Co. for the first time is featuring a gay couple in its engagement campaign.

According to ELLE, the men featured in the ad are not models but an unnamed, real-life couple who live in New York City.

Linda Buckley, Tiffany & Co. vice president of North American PR, told “Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms.”

“The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign,” she added.

Other companies that have featured gay couples in their ads include DIRECTV, Google, General Mills, JCPenney, Amtrak, Amazon and Target, to name a few.