Tiffany & Co. for the first time is
featuring a gay couple in its engagement campaign.
According to ELLE, the men featured in
the ad are not models but an unnamed, real-life couple who live in
New York City.
Linda Buckley, Tiffany & Co. vice
president of North American PR, told ELLE.com:
“Nowadays, the road to marriage is no longer linear, and true love
can happen more than once with love stories coming in a variety of
forms.”
“The Tiffany engagement ring is the
first sentence of the story that a couple will write together as they
create a life that is deeply intimate and exceptional, which is the
message we hope to convey through this campaign,” she added.
Other companies that have featured gay
couples in their ads include DIRECTV,
Google,
General
Mills, JCPenney,
Amtrak,
Amazon
and Target,
to name a few.