On World AIDS Day, December 1, Apple is donating a portion of its store and online sales to Bono's (RED) campaign.

On Monday, Apple retail outlets around the globe changed the color of their logos to red in recognition of World AIDS Day.

On November 28, Black Friday, Apple launched an Apps for (RED) section in its App Store with all proceeds going to the Global Fund to Fights AIDS and included (RED) gift cards with some purchases. A portion of sales on World AIDS Days will also be donated.

Apple and (RED) began collaborating in 2006. But this year's 2-week campaign is its “biggest fundraising push yet,” according to Apple CEO Tim Cook.

“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” Cook said. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact.”