General Mills last week released a
Cheerios ad featuring a gay couple talking about how they connected
and started a family.
The 3-minute ad is part of a social
media campaign called the Cheerios
Effect, described by the company's marketers as “Just like two
Os in a bowl, we all love to connect.”
In the commercial, Andre explains that
it was love at first sight upon meeting Jonathan on a blind date.
“We couldn't keep all this luck and
love for ourselves,” Andre says in the commercial. “We needed to
share. So the idea of becoming a dad was really increasing with
The men said they fell in love
instantly upon meeting their adopted daughter, Raphaëlle.
has a problem [with having] two dads, it's not going to be our
fault,” Jonathan says, a reference to outsiders who remain opposed
to gay parenting. (The video is embedded on this page. Visit
our video library for more videos.)