Minnesota-based retailer Target on
Wednesday released a 1-minute ad starring a married, pregnant lesbian
couple.
In the ad, titled Baby Digs: The
Magic of Space, Amanda Deibert, an actress and writer, and Cat
Staggs, a comic book illustrator, discuss their hopes and dreams for
their child.
“I hope that the baby has Cat's
talent,” Deibert says in the ad.
“I hope it has her quick wit,”
Staggs says.
“We want our child to know that
anything is possible and that there's also nothing wrong with and
everything right with pursuing knowledge and learning about the
world,” Deibert says.
“Or traveling to space,” Staggs
adds. (The video is embedded on this page. Visit
our video library for additional videos.)
The couple, who married in Central Park
three years ago, told lesbian entertainment blog AfterEllen.com
that Target compensated their appearance in the ad with a nursery.
“We both thought it would be amazing
to have so much of our nursery needs taken care of and also loved the
idea of showing an authentic lesbian family in a mainstream
commercial,” Deibert said. “Obviously, Target dug that too.”
(Related: Target
signs on to brief supporting plaintiffs challenging gay marriage
bans.)