Atari on Thursday announced the upcoming release of Pridefest, a social-sim game where players create their own Gay Pride Parade in the city of their choosing.

“Pridefest gives players the opportunity to customize their own parade flotillas with colorful decorations and adorn their locale with eye-catching attractions and entertainment – with the goal of keeping their city happy and vibrant,” Atari said Thursday in a press release.

The game, which is being targeted at mobile devices such as tablets, will incorporate various social features, including “the opportunity to chat with friends, visit each other's city and create avatars bedecked in clothes and jewelry.”

Todd Shallbetter, chief operating officer at Atari, said the title was the first aimed at the LGBT community.

“We are excited to be developing Atari's first LGBT-themed game that will give players of all backgrounds the chance to play a fun and unique game that represents a passionate cause,” Shallbetter said. “We will continue offering a variety of games that are inclusive for all Atari fans and Pridefest is another example of how we are doing that.”

Atari will be posting tweets about the game at @PridefestGame.