Google is celebrating Gay Pride by
altering its logo outside its New York offices and adding a
rainbow-colored banner to LGBT-related searches.
Google's otherwise spartan search box
lights up in rainbow colors when a user searches for gay-related
The six colors of the rainbow flag,
which are universally associated with Gay Pride, can also be seen in
new signage outside the search giant's New York offices, where the
o's in “Google” are rainbow-colored.
Google's support for gay rights goes
beyond colorful adornments. In 2010, before the federal government
started recognizing the marriages of gay and lesbian couples, Google
increased the pay of gay workers receiving domestic partner benefits
to compensate for the extra tax they paid.
The company's Legalize Love
campaign aims to support gay rights efforts in the more than 70
nations around the globe where it does business.
“Legalize Love is our drive to
ensure that all our employees have the same inclusive experience
outside of the office as they do at work,” the company said in a
In the United States, Google is a
strong advocate for marriage equality.