Los Angeles-based retailer American
Apparel's latest Gay Pride shirt is colorful and 15% of proceeds go
The $28 unisex white t-shirt – a tank
runs $24 – is emblazoned with a rainbow colored “OUT!”
Fifteen percent of all net sales will
benefit GLAAD, the nation's lesbian, gay, bisexual and transgender
(LGBT) media advocacy organization.
Dov Charney, founder and CEO of
American Apparel, said in a statement that the company is a strong
advocate for LGBT rights.
“American Apparel has always been a
passionate ally of the LGBTQI community,” Charney said. “From
our now iconic 'Legalize Gay!' and 'GAY O.K.' tag lines and our
ongoing partnership with GLAAD, American Apparel is committed for the
“OUT!” t-shirt is available online and at American Apparel