Openly gay singer Adam Lambert has
teamed up with AT&T for the second year in a row to promote the
“Live Proud” campaign.
The partnership was announced last week
on AT&T's consumer blog.
“Today, too many LGBT individuals
don't feel they have a voice, and this program gives them one,”
Lambert
wrote in the post. “For me, I choose to 'Live Proud' through
my fans and my music. By creating personal and empowering music that
my fans can relate to, I aim to inspire and motivate them every day.”
“I'm excited to be a part of this
great movement that showcases AT&T’s commitment to enriching
and strengthening the lives of LGBT individuals everywhere. No
matter what you believe in or what you identify as, this campaign
gives you the opportunity to be loud and proud about who you are.”
The “Live Proud” campaign
encourages participants to create and share on social media (tagging
should include @ATT or @AdamLambert and #ATTLiveProud) unique memes
that represent how they “live proud.” One lucky winner will be
selected to meet Lambert at a private event in New York City.
While last year's campaign included a
fundraising component, an AT&T representative said the company
remains committed to supporting LGBT non-profit groups.
“AT&T is committed to supporting
diversity and has worked with various non-profit groups like the
Trevor Project in the past and plans to do so again in the future,”
John Soriano told On Top Magazine in an email.