Rupert Murdoch is calling for a boycott of Guinness after the beer company pulled its sponsorship of Monday's New York City St. Patrick's Day parade.

Guinness on Sunday joined Heineken in withdrawing its support for the parade over its organizers' refusal to allow gay organizations to participate.

In a statement announcing its decision, Guinness said that it has “a strong history of supporting diversity and being an advocate for equality for all.”

“We were hopeful that the policy of exclusion would be reversed for this year's parade. As this has not come to pass, Guinness has withdrawn its participation. We will continue to work with community leaders to ensure that future parades have an inclusionary policy,” the company said.

“Where will this end?” the News Corp chairman tweeted. “Guinness pulls out of religious parade bullied by gay orgs who try to take it over. Hope all Irish boycott the stuff.”

(Related: Anti-gay activist Scott Lively marches in Boston St. Patrick's Day parade.)