WREN Studio is hoping to sell clothes by bringing together strangers to share a kiss.

More than 35 million people have viewed the black-and-white film, titled First Kiss, since its YouTube debut on Monday.

In the film, directed by artist Tatia Pilieva, the strangers – who vary in age and sexual orientations – are paired up, placed in a stark room and asked to make out.

Each appears to hesitate a bit as Soko's We Might be Dead Tomorrow softly plays in the background, asking, “If you're not ready for love, how can you be ready for life?”

The film's purpose is to sell clothes and each model is attractive and impeccably dressed.

According to Slate, the cast includes models Natalia Bonifacci, Ingrid Schram and Langley Fox; musicians Z Berg of The Like, Damian Kulash of OK Go, Justin Kennedy of Army Navy; singers Nicole Simone and Soko; and actors Karim Saleh, Matthew Carey, Jill Larson, Corby Griesenbeck, Elisabetta Tedla, Luke Cook and Marianna Palka. (The video is embedded on this page. Visit our video library for more videos.)

Another film with a similar theme was last year's 84-minute kiss between hunky artists Idan Bitton and Alfredo Calle.