Gun Oil, a manufacturer of personal
lubricants and sexual enhancement products, released an ad in the
U.S. on Valentine's Day featuring a gay couple.
In the 60-second spot, which aired
yesterday and will air again today on cablers Bravo and E! in seven
major U.S. markets, has already gone viral on YouTube, attracting
more than 205,000 views on its first day.
In the touching ad, titled Happy
Valentine's Day, a man waits for the day his husband returns home
from a military deployment. (The video is embedded on this page.
our video library for more videos.)
“In light of progressive advances in
marriage equality and the right to serve our country sweeping across
the U.S., we felt this view of life was a story that was not being
told with the authenticity and compassion it deserved,” Scott
Fraser, president and CEO of Gun Oil, said in a statement announcing
the company's first television ad.