Gun Oil, a manufacturer of personal lubricants and sexual enhancement products, released an ad in the U.S. on Valentine's Day featuring a gay couple.

In the 60-second spot, which aired yesterday and will air again today on cablers Bravo and E! in seven major U.S. markets, has already gone viral on YouTube, attracting more than 205,000 views on its first day.

In the touching ad, titled Happy Valentine's Day, a man waits for the day his husband returns home from a military deployment. (The video is embedded on this page. Visit our video library for more videos.)

“In light of progressive advances in marriage equality and the right to serve our country sweeping across the U.S., we felt this view of life was a story that was not being told with the authenticity and compassion it deserved,” Scott Fraser, president and CEO of Gun Oil, said in a statement announcing the company's first television ad.