Social conservatives on Monday attacked a gay-inclusive Coca-Cola ad which premiered during the Super Bowl.

Their outrage, however, was not targeted at the ad's inclusion of a gay family, but rather Coke's use of immigrants singing America's praises in foreign languages.

(Related: Coca-Cola premieres first Super Bowl ad featuring gay family.)

Glenn Beck declared the ad was “an in your face” effort to “divide people.”

The ad's point, according to Beck, was to send the message that “if you're offended by it, then you're a racist. … That's all this is, is to divide people.”

Fox News' Todd Starnes tweeted that “Coca Cola is the official soft drink of illegals crossing the border.”

“So was Coca-Cola saying America is beautiful because new immigrants don't learn to speak English?” he messaged to his followers on Twitter.