Coca-Cola has defended its decision to remove a gay wedding scene from its latest advertising campaign in Ireland.

Coke's Reasons to Believe commercial features a chorus of young people singing Florence + The Machine's 2009 hit single You've Got the Love as images of bad things happening are contrasted with good things.

“For every display of hatred ...” is superimposed over video of a mob scene, followed by “there are 5000 celebrations of love” over video of 2 handsome men holding hands and smiling on their wedding day surrounded by family and friends. (The video is embedded on this page. Visit our video library for more videos.)

The ad is currently playing in Britain and across Europe.

But the version playing in Ireland replaces the men with a heterosexual couple.

“The wedding images used in the ad for the UK and in other parts of Europe show two men getting married,” a Coke spokeswoman is quoted as saying by the UK's Mirror. “The reason this was changed for Ireland is while civil partnership for gay people is legal, gay marriage currently is not. We wanted each ad to be relevant and valid for its own market.”

(Related: Ireland voters to decide gay marriage in 2015.)