In what could be a sign of the times, The New York Times buried Sebastopol, California Mayor Robert Jacob's sexuality in a profile published on Christmas Day.

Instead, the Times focused on Jacob's advocacy for medical marijuana and how he parlayed his successful dispensary, Peace in Medicine, into a political career.

“Mr. Jacob's political ascendancy also points to the marijuana industry's growing economic power, and it hints at what may lie ahead in Colorado and Washington,” the paper wrote, a reference to the first two states to legalize marijuana for recreational use.

It isn't until the 12th paragraph that readers learn that Jacob traded in the Central Valley for San Francisco at the age of 15 to escape its conservative leanings, because Jacob is gay. It is the only mention in the lengthy piece.

Jacob, who was unanimously chosen by the City Council to be mayor, is considered America's first mayor to come from the medical marijuana industry.