In QVC UK's first on-air marriage proposal, host Will Gowing received a proposal from his partner Steve Gardner.

The proposal came during Alison Young's beauty show.

Young asked Gowing to read a text from a viewer near the end of the segment.

“Hi Ali and Will. I found my hero at QVC over nine years ago and since then I use it everyday and the results keep getting better and better!” Gowing read.

“It's added enormously to life, changed my outlook of the world and I now can't imagine my life without it.”

“The product I was lucky enough to find almost 10 years ago was the love I shared with you Will Gowing,” he read, his voice trailing. “Will you marry me?”

A startled Gowing asked, “Where did that come from?”

“Yes, of course, I will,” Gowing answered before being joined by his future husband on the shopping channel's set, where the pair shared a hug. (The video is embedded on this page. Visit our video library for more videos.)