Colorado baker Jack Phillips says Jesus wanted him to deny a gay couple a wedding cake.

On Friday, a judge told Phillips that he must serve all customers regardless of sexual orientation or face fines. The “cease and desist” order came after Phillips, the owner of suburban Denver-based Masterpiece Cakeshop, refused to consider baking a cake for a Denver wedding reception to celebrate the Massachusetts marriage of Dave Mullins and Charlie Craig.

(Related: Judge: Colorado baker who refused gay couple broke the law.)

Phillips appeared Tuesday on Fox & Friends, where he was warmly greeted by host Elisabeth Hasselbeck in a segment tilted The Death of Free Enterprise.

“Does becoming a business owner mean you have to check your convictions at the door?” Hasselbeck rhetorically asked viewers.

“Why is it important for you to have a business and not have to abandon personal religious beliefs just to make a buck?”

“I believe that's what God's designed for me to do,” Phillips answered.

Phillips vowed to go to jail before selling a wedding cake to a gay couple: “You know, if that's what it takes. It's not like I have chosen this team or that team. This is who I am, it's what I believe.”

“Do you feel as though you are forfeiting your own rights and being forced, in other words, to participate in their wedding by making a cake for them?” Hasselbeck asked.

“They would be taking away my rights to do what I do as a business owner, as an American citizen,” Phillips replied. “And as a follower of Jesus Christ, I don't believe that's what he wants me to do. And so my priorities would be towards my faith rather than towards my safety or security.”

“We wish you well,” Hasselbeck concluded. (The video is embedded on this page. Visit our video library for more videos.)