Bertolli has released a gay-inclusive image on social media as
rival pasta maker Barilla faces a backlash over anti-gay comments
made by its president.
(Related: Guido
Barilla, head of Barilla, says gays can eat others' pasta.)
The image features diverse families of pasta making their way into
a bowl of tomato sauce. Males are represented by penne pasta, while
farfalle, commonly known as bow-tie, represent the females.
“Love and pasta for all!” reads the caption on the image,
which appeared on Bertolli
Germany's Facebook page.
“We just wanted to spread the news that Bertolli welcomes
everyone, especially those with an empty stomach,” a rep for Orca
im Hafen, Bertolli's social-media agency in Germany, told
AdFreak, an AdWeek.com blog.
Barilla President Guido Barilla's comments that gays will never
appear in Barilla ads have also fueled calls for a boycott of the
brand.
(Related: Mom
urges Stop & Shop to dump Barilla pasta over exec's anti-gay
comments.)