Betty Crocker, a division of General Mills, will donate cakes to the first three couples to marry as a Minnesota gay marriage law takes effect on Thursday.

The first couple, Cathy ten Broeke and Margaret Miles, will be married at midnight by Minneapolis Mayor R.T. Rybak at City Hall. Rybak will also marry Reid Bordson and Paul Nolle. After the two couples are wed, Rybak will conduct 38 more ceremonies. The third couple, Al Giraud and Jeff Isaacson, will marry in nearby St. Paul at the Como Park Zoo and Conservatory.

The three couples on Thursday visited the Betty Crocker Kitchens at General Mills headquarters in Golden Valley to taste-test wedding cakes for their ceremonies, according to a GLAAD blog post.

At its The Family Project campaign, Betty Crocker states that it believes “that a family is a family, no matter how it's arranged.”

General Mills' support of marriage equality in Minnesota made it a target of foes. Last year, the National Organization for Marriage (NOM), the nation's most vociferous opponent of gay nuptials, launched a Dump General Mills boycott.