Conservatives criticize Lucky Charms
cereal for celebrating Gay Pride Month.
The cereal launched its #LuckyToBe
100% Me campaign with a video celebrating diversity. (The video is
embedded on this page. Visit
our video library for more videos.)
“The 'magically delicious' cereal is
serving as the face of the new #LuckyToBe campaign which encourages
people with Pride to tweet and post online their reasons for why
they're prideful using the hashtag #LuckyToBe,” food giant General
Mills said in a statement.
“We're celebrating Pride month with
whimsical delight, magical charms, and two new rainbow marshmallows.
… If you're lucky enough to be different, we're celebrating you.”
“Your children's breakfast cereal is
now gay,” said Rod
Dreher writing at The American Conservative. “Just so
“I don't think that's a sentence
anybody not a comedy writer ever imagined penning. What's next?
Snap, Crackle, and Poppers?”
In its attack, Newsbusters suggested a
new slogan for Lucky Charms.
“So maybe, to continue to 'celebrate'
this push in favor of all-things-gay, Lucky Charms should add L, G,
B, and T shapes to the cereal mix and change it's catchphrase from
'magically delicious' to 'openly gay,'” the