Conservatives criticize Lucky Charms cereal for celebrating Gay Pride Month.

The cereal launched its #LuckyToBe 100% Me campaign with a video celebrating diversity. (The video is embedded on this page. Visit our video library for more videos.)

“The 'magically delicious' cereal is serving as the face of the new #LuckyToBe campaign which encourages people with Pride to tweet and post online their reasons for why they're prideful using the hashtag #LuckyToBe,” food giant General Mills said in a statement.

“We're celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows. … If you're lucky enough to be different, we're celebrating you.”

“Your children's breakfast cereal is now gay,” said Rod Dreher writing at The American Conservative. “Just so you know.”

“I don't think that's a sentence anybody not a comedy writer ever imagined penning. What's next? Snap, Crackle, and Poppers?”

In its attack, Newsbusters suggested a new slogan for Lucky Charms.

“So maybe, to continue to 'celebrate' this push in favor of all-things-gay, Lucky Charms should add L, G, B, and T shapes to the cereal mix and change it's catchphrase from 'magically delicious' to 'openly gay,'” the site wrote.