Conservatives criticize Lucky Charms
cereal for celebrating Gay Pride Month.
The cereal launched its #LuckyToBe
100% Me campaign with a video celebrating diversity. (The video is
embedded on this page. Visit
our video library for more videos.)
“The 'magically delicious' cereal is
serving as the face of the new #LuckyToBe campaign which encourages
people with Pride to tweet and post online their reasons for why
they're prideful using the hashtag #LuckyToBe,” food giant General
Mills said in a statement.
“We're celebrating Pride month with
whimsical delight, magical charms, and two new rainbow marshmallows.
… If you're lucky enough to be different, we're celebrating you.”
“Your children's breakfast cereal is
now gay,” said Rod
Dreher writing at The American Conservative. “Just so
you know.”
“I don't think that's a sentence
anybody not a comedy writer ever imagined penning. What's next?
Snap, Crackle, and Poppers?”
In its attack, Newsbusters suggested a
new slogan for Lucky Charms.
“So maybe, to continue to 'celebrate'
this push in favor of all-things-gay, Lucky Charms should add L, G,
B, and T shapes to the cereal mix and change it's catchphrase from
'magically delicious' to 'openly gay,'” the
site wrote.