Mercy Nutraceuticals, Inc. on Tuesday
announced the debut of a special-edition Gay Pride can for its Mercy
drink.
Mercy is a caffeine-free, non-alcoholic
beverage that helps prevent hangovers. The citrus-flavored drink
helps fortify the body against damage caused by alcohol, according to
its manufacturer.
“I am excited to launch the Mercy
rainbow can, which celebrates and supports Pride,” said Mercy CEO
David Racicot.
The rainbow edition of Mercy will be
available at Pride celebrations in connection with GLAAD's 2013
Summer Pride, which include parades and festivals in New York City,
Las Vegas, San Francisco and Dallas.
“Although we are a relatively new
company, we are a socially conscious organization and value GLAAD's
mission of using positive communications and conversations for
cultural change and LGBT equality.”
“Mercy has shown a great deal of
commitment to the LGBT community and GLAAD is excited to partner with
Mercy to celebrate Pride 2013,” said GLAAD corporate relations
manager Marquez Andrews.
Mercy, which is packed with vitamins
and amino acids, launched in 2011 after 8 years in development. It
retails for $14 for a four-pack and is sold in New York, New Jersey
and Florida. The company is also expanding to the San Francisco Bay
area, Massachusetts, Rhode Island and Southern New Hampshire. It's
also available online at www.drinkmercy.com.