Singer Adam Lambert is the spokesman for AT&T's Live Proud campaign, which seeks to promote pride among lesbian, gay, bisexual, transgender and questioning (LGBTQ) youth.

“Hey there, I'm Adam Lambert,” Lambert says in a nearly 2-minute video for the campaign released Friday. “And I've joined AT&T to empower youth across the nation to live proud.”

“Too many lesbian, gay, bisexual, transgender and questioning youth don't believe they have a voice. But I want to show them that they do. And encourage them to live free and to live proud.”

“So what is a proud moment?” Lambert asks. “Is it holding hands with your partner in public for the very first time? Coming out to your family? Or maybe your first kiss?”

Lambert encourages viewers to share their proud moment at for a chance to win a vacation and concert package.

“Including a private concert with me,” Lambert says.

The campaign also hopes to raise $50,000 for The Trevor Project, the California-based non-profit that runs the nation's only 24-hour, toll free confidential suicide hotline for gay and questioning youth.

For each “like” at the AT&T Live Proud Facebook page, AT&T will donate $1 to The Trevor Project.

“Share your moment, support our youth and live proud,” Lambert adds. (The video is embedded on this page. Visit our video library for more videos.)