Singer Adam Lambert is the spokesman
for AT&T's Live Proud campaign, which seeks to promote pride
among lesbian, gay, bisexual, transgender and questioning (LGBTQ)
“Hey there, I'm Adam Lambert,”
Lambert says in a nearly 2-minute video for the campaign released
Friday. “And I've joined AT&T to empower youth across the
nation to live proud.”
“Too many lesbian, gay, bisexual,
transgender and questioning youth don't believe they have a voice.
But I want to show them that they do. And encourage them to live
free and to live proud.”
“So what is a proud moment?”
Lambert asks. “Is it holding hands with your partner in public for
the very first time? Coming out to your family? Or maybe your first
Lambert encourages viewers to share
their proud moment at attliveproud.com
for a chance to win a vacation and concert package.
“Including a private concert with
me,” Lambert says.
The campaign also hopes to raise
$50,000 for The Trevor Project, the California-based non-profit that
runs the nation's only 24-hour, toll free confidential suicide
hotline for gay and questioning youth.
For each “like” at the AT&T
Live Proud Facebook page, AT&T will donate $1 to The Trevor
“Share your moment, support our youth
and live proud,” Lambert adds. (The video is embedded on this
our video library for more videos.)