A photo of a rainbow-themed Oreo cookie to support Gay Pride on the brand's Facebook page in June has been rated the year's top gay ad by BuzzFeed.com.

The simple message of support included a chocolate Oreo cookie filled with six layers of rainbow-colored icing along with the caption, “June 25 | PRIDE.”

The image went viral on social media.

Some Oreo Facebook fans criticized the brand and parent company Kraft Foods, Inc, the world's third largest food and beverage company by revenue.

“I'm never eating Oreos again. This is disgusting,” wrote a supposed former fan.

“Unliking page and the rest of the 'kraft' family products,” wrote another. “I will not support a company with these views.”

A supporter wrote: “Oreos, keep supporting what you want to. Don't let religious nuts stop you from making this world better. You have a lot more respect from me.”

The ad was also criticized by One Million Moms, the group closely associated with the American Family Association (AFA), which said the company was making a business mistake by supporting gay rights.

In defending the ad, Kraft said it “has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values.”

(At BuzzFeed: The 12 best gay ads of 2012.)

(Related: “Good God, Oreos are gay!” Stephen Colbert exclaims.)