The Christian conservative group One Million Moms says its protest over Ellen DeGeneres as JCPenney's spokesperson is over.

“We're not taking action, we're moving on,” One Million Moms Director Monica Cole told The Christian Post. “We've already contacted the company.”

The group first targeted DeGeneres' role as spokesperson in February, saying she was a bad fit for the iconic American brand because she's openly gay.

Last week, One Million Moms, which is closely associated with the American Family Association (AFA), a virulently anti-gay group, complained about the inclusion of DeGeneres in a JCPenney Christmas ad.

“Since April, JC Penney's has not aired Ellen DeGeneres in one of their commercials until now,” the group said in an email to supporters. “A new JCP ad features Ellen and three elves. JCP has made their choice to offend a huge majority of their customers again. Christians must now vote with their wallets. We have contacted JC Penney's several times in the past with our concerns, and they will not listen. They have decided to ignore our complaints so we will avoid them at all costs.”

Cole added that her organization simply objected to DeGeneres' appearance in the ad, not its content.