Ellen DeGeneres starring in a JCPenney
Christmas ad has piqued Christian group One Million Moms.
In the television commercial, DeGeneres
negotiates for extra toys from three elves. (The video is embedded
on this page. Visit
our video library for more videos.)
In an email to supporters, One Million
Moms, which is closely associated with the Christian conservative
group American Family Association (AFA), complained about JCPenney's
continued use of DeGeneres as the company's spokesperson. The group
has previously objected to the use of DeGeneres because the comedian
is openly gay.
“Since April, JC Penney's has not
aired Ellen DeGeneres in one of their commercials until now,” the
group said. “A new JCP ad features Ellen and three elves. JCP has
made their choice to offend a huge majority of their customers again.
Christians must now vote with their wallets. We have contacted JC
Penney's several times in the past with our concerns, and they will
not listen. They have decided to ignore our complaints so we will
avoid them at all costs.”
(Related: Ellen
DeGeneres calls One Million Moms “haters”; cheers Prop 8 ruling.)