The National Organization for Marriage (NOM) will expand its campaign against Starbucks and other companies for their support of gay marriage.

The nation's most vociferous opponent of marriage equality discussed its new strategy in a conference call last week, the American Independent reported.

Starbucks' “international outreach is where we can have the most effect,” said NOM President Brian Brown. “So for example, in Qatar, in the Middle East, we've begun working to make sure that there's some price to be paid for this. These are not countries that look kindly on same-sex marriage. And this is where Starbucks wants to expand, as well as India. So we have done this; we've got to do a lot more.”

NOM launched its Dump Starbucks campaign in the United States in April and expanded it internationally the following month.

NOM lost big on election night as voters in three states – Maine, Maryland and Washington state – approved marriage equality and Minnesotans rejected an effort to ban it. In Iowa, NOM backed a failed effort to oust Justice David Wiggins from the state Supreme Court for joining in the unanimous 2009 ruling which legalized marriage for gay couples in Iowa. The group also backed the failed bid of GOP presidential candidate Mitt Romney.

Brown had predicted a “historic national victory for marriage” on November 6. Instead his group received a shellacking.

During the conference call, Brown acknowledged the discrimination gay people face in many of the countries his group was targeting, in particular India.

“The majority of Indian homosexuals – many of whom still live with the parents – refer to their partners as 'friends' for fear of being disowned by their families,” Brown said. “Many are forcibly married off, trapped in a cycle of pretense and deception and facing social ridicule if they attempted to come out. And those who can live together do not advertise their sexuality, for fear of being evicted by landlords or preyed upon by the corrupt police who extort money from them on threat of exposure.”

Bloggers have called the new strategy “irresponsible.”

“That NOM is willing to take these chances with others' lives and livelihoods – to 'pay the price,' in Brown's words – in an attempt to indirectly (and so far, unsuccessfully) influence politics inside the United States speaks volumes about the organization,” wrote Think Progress' Zack Beauchamp.